New technology is rapidly changing the landscape of our healthcare system. In collaboration with forty masters students- currently studying marketing at the School of Economics and Law in Berlin- we decided to research these changes.
The students split into eight teams; each carried out thorough primary and secondary research in contact with real patients, doctors, carers, pharmacies and insurance companies. Their results and insights were then formulated into customer journeys. With these as a starting point, the teams developed ideas on how to reinvent the cancer patient experience through innovative products and services. Our results show that a human-centred design approach to healthcare has great potential to create value.
The results from this collaboration will be formally presented in late summer.