The digital transformation means that companies have to understand the needs of their clients and partners ever more quickly and fully. Companies can gain this valuable insight by approaching tasks with a customer- centred focus: this means putting the customer’s perspective at the core of their business. To help simplify these complex systems and concepts for our clients, we use Visual Thinking Methods.
Understanding what people really need is the main aim of creative research, thus we strive to develop deeper relationships between brand and customer.
The switch to digital and its effects have put into question many long established business models. It is vital that companies face these rising challenges by identifying new areas for growth and introducing innovative and sustainable business strategies to bring out their potential.
PLAYFRAME holds workshops which aim to identify relevant market trends and driving forces, sketch out innovative business models and define value propositions for our clients. Through these we identify those areas which show exciting potential: these are the areas which we develop alongside our client.
Strong identities mean strong brands. They provide dependability and direction as well as inspiring enthusiasm for the company amongst potential customers, particularly in times of change.
We make identity intelligible. We give it a face, an authentic voice and a recognisable stance. Identity is the tool we use to effectively steer a company’s direction in this age of digital transformation.
People are drawn towards positive experiences. If something functions with ease, if it is enjoyable and answers our needs, then we become a fan of this product, service or brand. To turn people into fans, we need an exact understanding of what people really want in particular circumstances.
Our trade is to bring about the best conditions for an optimal brand experience. Our strengths lie in our broad grasp of all areas of communication.
Good service design is the basis for an outstanding brand experience. Just like a screenplay, actors, plot and events are laid out and then drawn together to form a coherent storyline. And thus, a simple service proposition becomes a unique interaction with a brand.
Good service design establishes its own relevance for the customer, evokes their appraisal and therefore stimulates value for the company offering the service. These principles are what drive us at PLAYFRAME to build good service design.